Woven by Esther

THE BRIEF

Big Foot Africa was tasked to develop a client’s idea from just a mere idea to a workable business plan with go to market strategies. The end product of phase one to be user interviews and a business plan.

OUR ROLES

Campaign big idea|Social media strategy|Content creation |Online engagement |Copywriting|Creative visual approach and direction|Campaign microsite design and creation |Incentivising

THE SOLUTION

Big Foot Africa designed a series of user interviews and collected over 150 people data to confirm the need, The questions were asked first to help us know 1. Do people need the product,2? are they willing to pay for it. We designed a campaign that ties the functionality and the capability of the service as well as connects consumers emotionally.