Albert Manifester

THE BRIEF

The bestselling flagship phone brand, TECNO tasked us to introduce their flagship device and successor of Camon C9 and the Camon CX, known for its camera abilities, specifically the front camera. The task at hand was to create awareness of the new device and its’ features to the mass.

OUR ROLES

Campaign big idea|Social media strategy|Content creation |Online engagement |Copywriting|Creative visual approach and direction|Campaign microsite design and creation |Incentivising

THE SOLUTION

Planning Phase

First, we connect with your team and stakeholders to analyze the pros and cons of the existing website and plan the next steps.

This phase includes:

• Design thinking sessions
• Reorganizing existing content and identifying where new information will go
• Reviewing competitor websites to compile effective keywords and search engine optimization (SEO)
• Updating the site map

Development Phase

Once we are all on the same page, the rebuild begins. This part includes:

• Building new home and interior pages
• HTML, CSS, JavaScript compliance
• Content Management System (CMS) creation with PHP
• CMS configuration
• Migrating existing content to the new site
• Optimization for mobile

Testing and Beta Phase

Now that the nuts and bolts of your new website have been created, it’s time to see it in action. This phase includes:

• Code and browser testing
• Analytics setup, through Google or others, to capture site user data
• Putting the site to work to see how it handles video, documents, images, text, and then making necessary adjustments

Launch phase

This is the most exciting moment of the website redesign for you. This phase includes:

• New site host setup
• Domain Name System (DNS) transfer
• Going live